Research Article | | Peer-Reviewed

Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example

Received: 19 September 2023     Accepted: 26 October 2023     Published: 31 October 2023
Views:       Downloads:
Abstract

The Chinese nation has a long history, which has given birth to the cultural products with local characteristics such as drama, dance and folk songs, which together constitute the splendid treasures of Chinese culture. As a popular local opera in Anhui province, Lu Opera, an intangible cultural heritage, has a history of more than one hundred years and has historical, cultural and artistic values. However, with the deepening of the new media era, the well-known operas such as Beijing Opera and Huangmei Opera continue to change, which has squeezed the living space of the traditional Lu opera. Based on the post-theatrical narrative perspective, this paper analyzes the self-narrative symbols and consumption symbols of Lu opera in performance, and explores the current communication difficulties of Lu opera through interviews, such as language barrier, performance time limitation, loss of young audiences, etc. On this basis, starting from the cultivation theory, the communication strategies of Lu Opera are proposed through cultural connotation, brand effect and media environment. Targeted solutions to the problem, in order to unite the forces of all parties to improve the current situation of Lu opera dissemination, and then create an ecological environment suitable for the protection, dissemination and inheritance of Lu opera.

Published in Science Innovation (Volume 11, Issue 5)
DOI 10.11648/j.si.20231105.14
Page(s) 215-218
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Use and Satisfaction, Intangible Cultural Heritage, Lu Opera, Dissemination

References
[1] 中国戏曲志编辑委员会. 中国戏曲志安徽卷 [M]. 深圳: 中国ISBN中心, 2000: 103.
[2] 周玮玮. 简析皖西庐剧传承发展困境 [J]. 北方音乐, 2019, 39 (06).
[3] 晏凌, 田昊. 国际旅游岛背景下的后剧场叙事—也谈琼剧的创新发展 [J]. 海南师范大学学报 (社会科学版), 2014, 09 (23).
[4] 〔法〕鲍德里亚. 物体系 [M]. 林志明, 译. 上海: 上海人民出版社, 2001: 222-223.
[5] 张舒予. 视觉文化与媒介素养研究手册 [M]. 2017.
[6] 莫里斯•哈布瓦赫. 论集体记忆 [M]. 毕然, 郭金华, 译. 上海: 上海人民出版社, 2002: 39-45.
[7] 方克逸. 庐剧溯源 [J]. 江淮文史, 2021 (01).
[8] 李慧伶, 周洪波. “非遗”视角下安徽地方戏剧的文化传承与创新策略一一以庐剧为例 [J]. 戏剧之家, 2020, 33: 44.
[9] 吕佳敏. 传播学视角下京剧文化的跨界传播新方式研究 [J]. 汉字文化, 2020, 01.
[10] 邱添. 5G时代下的媒介生态变迁与传播模式创新 [J]. 新闻世界, 2022 (4): 77-81.
[11] 黄晓宇. 从《霸王别姬》看京剧艺术与影视艺术的融合 [J]. 艺术评鉴, 2019 (15).
[12] 罗文森. 数字麦克卢汉: 信息化新纪元指南 [M]. 何道宽, 译. 北京: 社会科学文献出版社, 2001: 49.
[13] 丁宪杰. “互联网+”时代京剧文化传播与思考 [J]. 中国京剧, 2021 (08).
[14] 喻爽, 张雷, 喻盛莲. 国家级非遗马尾绣的媒介传播与保护 [J]. 文化学刊, 2023, 04.
[15] 肖祥银. 管理心理学 [M]. 天津: 天津科学技术出版, 2018: 210.
Cite This Article
  • APA Style

    Jing, G. (2023). Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example. Science Innovation, 11(5), 215-218. https://doi.org/10.11648/j.si.20231105.14

    Copy | Download

    ACS Style

    Jing, G. Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example. Sci. Innov. 2023, 11(5), 215-218. doi: 10.11648/j.si.20231105.14

    Copy | Download

    AMA Style

    Jing G. Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example. Sci Innov. 2023;11(5):215-218. doi: 10.11648/j.si.20231105.14

    Copy | Download

  • @article{10.11648/j.si.20231105.14,
      author = {Guan Jing},
      title = {Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example},
      journal = {Science Innovation},
      volume = {11},
      number = {5},
      pages = {215-218},
      doi = {10.11648/j.si.20231105.14},
      url = {https://doi.org/10.11648/j.si.20231105.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20231105.14},
      abstract = {The Chinese nation has a long history, which has given birth to the cultural products with local characteristics such as drama, dance and folk songs, which together constitute the splendid treasures of Chinese culture. As a popular local opera in Anhui province, Lu Opera, an intangible cultural heritage, has a history of more than one hundred years and has historical, cultural and artistic values. However, with the deepening of the new media era, the well-known operas such as Beijing Opera and Huangmei Opera continue to change, which has squeezed the living space of the traditional Lu opera. Based on the post-theatrical narrative perspective, this paper analyzes the self-narrative symbols and consumption symbols of Lu opera in performance, and explores the current communication difficulties of Lu opera through interviews, such as language barrier, performance time limitation, loss of young audiences, etc. On this basis, starting from the cultivation theory, the communication strategies of Lu Opera are proposed through cultural connotation, brand effect and media environment. Targeted solutions to the problem, in order to unite the forces of all parties to improve the current situation of Lu opera dissemination, and then create an ecological environment suitable for the protection, dissemination and inheritance of Lu opera.
    },
     year = {2023}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Research on Communication Strategies of Intangible Cultural Heritage from the Perspective of Post-Theatrical Narrative -- Take Lu Opera as an Example
    AU  - Guan Jing
    Y1  - 2023/10/31
    PY  - 2023
    N1  - https://doi.org/10.11648/j.si.20231105.14
    DO  - 10.11648/j.si.20231105.14
    T2  - Science Innovation
    JF  - Science Innovation
    JO  - Science Innovation
    SP  - 215
    EP  - 218
    PB  - Science Publishing Group
    SN  - 2328-787X
    UR  - https://doi.org/10.11648/j.si.20231105.14
    AB  - The Chinese nation has a long history, which has given birth to the cultural products with local characteristics such as drama, dance and folk songs, which together constitute the splendid treasures of Chinese culture. As a popular local opera in Anhui province, Lu Opera, an intangible cultural heritage, has a history of more than one hundred years and has historical, cultural and artistic values. However, with the deepening of the new media era, the well-known operas such as Beijing Opera and Huangmei Opera continue to change, which has squeezed the living space of the traditional Lu opera. Based on the post-theatrical narrative perspective, this paper analyzes the self-narrative symbols and consumption symbols of Lu opera in performance, and explores the current communication difficulties of Lu opera through interviews, such as language barrier, performance time limitation, loss of young audiences, etc. On this basis, starting from the cultivation theory, the communication strategies of Lu Opera are proposed through cultural connotation, brand effect and media environment. Targeted solutions to the problem, in order to unite the forces of all parties to improve the current situation of Lu opera dissemination, and then create an ecological environment suitable for the protection, dissemination and inheritance of Lu opera.
    
    VL  - 11
    IS  - 5
    ER  - 

    Copy | Download

Author Information
  • School of Journalism and Communication, Xizang Minzu University, Xianyang, China

  • Sections